Corporate event games that create social media content

A corporate event no longer ends when the lights go out: it carries on in your guests’ phones. The corporate event games that create social media content are the ones that spark a visible reaction, such as a scream, a funny fall or a round of applause, and that gets filmed all by itself.

If your brand is in that scene, the video works for you for days. In this guide we look at what makes a game get shared, which options we have in the catalogue and how to set everything up so it looks good on screen and respects your guests.

What makes a game worth filming and sharing

A game produces good content when it meets three conditions. First, it has a clear key moment: the instant the token drops, the prize is grabbed or the seat tips. Second, there is an audience around it, because the spectators’ reaction is half of the video. And third, it can be understood in seconds, with no rules to explain, so anyone watching on a small screen knows what is going on.

Think about the background too. A game with branded vinyl and good lighting appears in every shot without anyone asking, and it feels far more natural than any poster. The games that create social media content are, at heart, the ones that already work well in front of a group.

Human claw machine: the game that generates the most videos

The human claw machine is a 3 × 3 m structure in which the participant, secured in an approved harness, is lowered upside down to grab prizes while teammates steer using the controls. It is the game that generates the most social media videos of everything we offer.

It works because it brings together all three conditions: a key moment (the descent and grabbing the prize), a team shouting instructions and an image nobody has seen before in an office. It is a safe bet for brand activations and trade shows, and also for a company day where you want the team to see each other from a different angle.

A practical tip: tell participants in advance to wear comfortable clothes and make it clear who runs each turn, so the video has rhythm and nobody is left waiting.

Mechanical bull and dunk tank: laughs with an audience

The mechanical bull is set up inside a 5 m inflatable enclosure that cushions falls, and a technician controls the speed from the control tower. That means everyone from first-timers to the bravest person in the office can ride, and the fall, whenever it comes, is the shot everyone wants.

The dunk tank plays with another idea: a volunteer, preferably the boss, sits above a water tank and, when someone hits the target with a ball, the seat drops and they fall into the water. It is the summer attraction that gets the most laughs at a corporate event, and the wait before the splash makes a perfect video. Ask for volunteers early and watch the queue of throwers form.

Giant plinko: the suspense of every token

The giant plinko is a vertical board over two metres tall with pegs and prize slots. The player drops a token from the top and everyone follows it with their eyes until it lands. That shared gaze is exactly what cameras look for.

It is lit, light and easy to customise, so it suits stands and busy walkways. To film it well, leave clear space in front of the board and keep the prizes in view. If you want a similar mechanic in another format, take a look at the promotional prize wheels: the visitor spins, the audience watches and the prize is celebrated.

Human table football and motorbike simulator: the team and the rider

The human table football is a 9 × 5 m inflatable pitch with bars the players hold on to, five per team, who can only move sideways, just like in table football. It is designed for family days and outdoor company events, and the wide shot of two teams hanging from the bars is one people share.

For individual content, the motorbike simulator mounts a racing bike on a platform that tilts with the rider’s body, facing a screen with World Championship circuits. Leaning into the corners without leaving the stand is an image that draws crowds at motor shows and sports events.

Add your branding so it shows in every video

Shared content only helps your brand if the brand is visible. Every game can be customised with your company’s image, and it is worth deciding with a vertical phone screen in mind.

• Vinyl with your logo on the areas that appear most in shot.
• Screens and scoreboards with the campaign’s colours and message.
• Branded prizes, so the handover is filmed too.
• Uniforms for the staff running the game.
• Data capture, if you want to turn participation into leads.

A visible hashtag next to the game helps you gather everything guests post afterwards.

Tips for getting good content

• Look after the lighting: a game with its own light or a good position looks better than one in a dark corner.
• Leave a clear area for the audience, so the reaction is visible and nobody blocks the scene.
• Appoint someone on the team to film, so participants don’t have to think about it.
• Let guests know filming will take place and respect anyone who prefers not to appear in the images.

Frequently asked questions

Which game creates the most content?

The human claw machine generates the most videos on social media, followed by games with a fall or suspense such as the mechanical bull, the dunk tank or plinko.

Is staff needed to run them?

It depends on the game. The mechanical bull, for example, is controlled by a technician from the control tower. Tell us which game you are interested in and we will tell you what it needs.

Can several games be combined?

Yes, and it usually works well to alternate a high-impact one, like the mechanical bull, with a suspense one, like plinko, for a variety of images.

Can my brand go on all of them?

Yes, every game can be customised with the client’s brand: vinyl, screens, prizes and staff uniforms.

Want your next event to be seen on social media? Have a look at the game catalogue and get in touch: we will help you choose and prepare a tailor-made quote.